July 2025

Renesas Electronics @TSL

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Experience Negotiations in Practice – This Is How University Teaching Should Be!

As part of the elective module “Negotiation Management: Strategies and Techniques” at Düsseldorf University of Applied Sciences, we were pleased to welcome three experienced key account managers from Renesas Electronics – two joined us on-site, while one participated digitally from Munich.

Our students engaged in a hands-on negotiation simulation:

• One team represented the customer
• Another acted as the key account manager
• A third team took on the role of the pricing department

Thanks to the intensive exchange and outstanding mentoring by Uwe Westmeyer, Mike Werner, and Johannes Dandl, participants gained valuable insights and received tailored feedback on their performance.

A heartfelt thank-you to Renesas Electronics for this enriching opportunity – this is exactly what modern university teaching should look like: practical, interactive, and collaborative.

Special thanks also to our committed student team members for their exceptional dedication and curiosity.

We look forward to continuing this valuable collaboration!

July 2024

Syntinels @TSL

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In July, we had a fantastic workshop on B2B sales at Düsseldorf University of Applied Sciences as part of the elective course “Negotiation Management: Strategies and Techniques.”

Florian Dostert, founder of SYNTINELS, provided us with fascinating insights into modern sales strategies.
Thanks to his hands-on approach and our method of problem-based learning, students were able to analyze challenges and develop creative solutions.

A huge thank-you to Florian for sharing his time and expertise with us.

The students were enthusiastic and gained valuable experience for their future careers.

June 2024

Texas Instruments @TSL

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We want to extend our deepest gratitude for the incredible insights and impactful training session to our cooperation partner Texas Instruments, that recently delivered to the students at Düsseldorf University of Applied Sciences in our course on "Negotiation Management: Strategies and Techniques"
The live negotiation simulation and your firsthand account of the daily life of a technical sales representative were valuable for our students.Sebastian Dreikorn, Franco Plumari, and Johannes Terhorst expertise and guidance made a profound impact, undoubtedly shaping the career paths of our future sales professionals.

This visit was particularly meaningful as it aligns with the core objectives of the Erasmus+ funded project BNCOW (Business Negotiation Competencies in Online World), which seeks to enhance student competencies and bridge the gap between academia and industry. Through initiatives like BNCOW, our students have the unique opportunity to engage with industry leaders like Texas Instruments, gaining practical insights and skills that are directly applicable to their professional growth.

Your unwavering commitment to education and dedication to empowering the next generation of talent is truly inspiring. The powerful connection we have forged with Texas Instruments provides a valuable benefit to our students, equipping them with the skills and knowledge necessary for success in the professional world.
We deeply appreciate the time and effort you devoted to sharing your expertise with us. We eagerly look forward to future collaborations and are excited to witness how our students apply their newfound skills as they embark on their professional journeys.

Thank you once again for your vital contribution to our educational endeavors.

Mai 2024

Future Skills Conference of Sales Engineering

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A huge thank you to all participants of yesterday’s conference on Future (skills) of Sales Engineers! at Hochschule Düsseldorf (HSD) University of Applied Sciences in cooperation with AASE - Academic Association of Sales Engineering, especially
 
A great keynote thanks to @Thomas Berger,
Our straight to the point panelists Max Pirkl, Jan Markus Jahn, Livia Welber and Florian Dostert for sharing their valuable experiences and by that, giving the insight we need,
Our great moderator: president Timo Holopainen for leading the vivid discussion as well as,
Supporters guests and friends of technical sales and of course our students for being part of it and making this conference a successful event.
 
Thank you for sharing, networking and having fun: Mission accomplished! Pictures show, that even the sun was on our side.
Stay tuned for the outcomes – we will publish them soon.

June 2023

Hybrid teaching! - PSLFIX WORkshop

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Huge thank you to Marius Hoepfner, Founder PLSFIX, Switzerland for saving us from „death by powerpoint“. 10 students on site and 15 participants online: speaking – storytelling – visualization. I am really looking forward to see the results – way to go!

October 2022

Negotiation Training – Practical and Powerful!

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Engaging in a real negotiation with experienced industry professionals over real-life offers and contracts.

"Having the chance to gain this kind of experience was incredibly valuable for me and especially for my future career path!" says Julia Habelmann, a student at Düsseldorf University of Applied Sciences. As a future industrial engineer, she already knows where she wants to go professionally: into project business within an industrial corporation. She has already acquired and applied a large part of the necessary skills, knowledge, and competencies during her studies.

"But how to actually perform in a negotiation, what content is expected, which arguments are brought forward, what to prepare for, how the team can succeed together – and above all, which mistakes can happen – you only find that out when you really experience it for yourself," explains Niklas Fuhrmann, also an industrial engineering student at Düsseldorf University of Applied Sciences and participant in the module "Market Psychology and Negotiation Management."

Leon Kleinschmidt highlights another special aspect of the session: “What made this negotiation situation particularly interesting was seeing how roles, perspectives, and conversations shift when part of the team joins the negotiation digitally. It’s not just about having the right technical setup – effective communication and the integration of the 'virtual' participants are absolutely essential.”

“We would like to thank the experts Max Pirkl and Maurice Andres from Siemens Energy for this outstanding session. It was incredibly insightful and a lot of fun.”

Interactive, interdisciplinary, and above all collaborative formats with industry partners are highly valuable – and, from the perspective of Frau Prof. Kati Lang​, an essential component of academic education for industrial engineers with a focus on sales. “This is only possible thanks to the extraordinary commitment of industry representatives and the opportunities provided by a university. Many thanks to all those who help make it happen!”